Our history

[vc_row][vc_column width=”1/4″][vc_single_image image=”27168″ img_size=”large” alignment=”center”][/vc_column][vc_column width=”3/4″][vc_column_text]“TO PAIHNIDI – only the best” (meaning `THE TOY` in Greek) was established in 1978 with the aim of offering in Greece toys of exceptional quality, aesthetics, educational and ecological character. During the last 32 years, over a 110 leading toy companies, mainly of European and American origin, have been introduced to the Greek market.

Today, TO PAIHNIDI distributes 40 international producers in Greece, with over 3,500 selected, readily available, items; it is the most specialized quality toy company in Greece and ranks among few European exclusive distributors of such quality, selection and caliber. All toys meet the strictest quality standards and are regularly promoted through advertising in specialized parenting magazines, but never on television.

TO PAIHNIDI, through its National Distribution Division, serves supplying specialized toy shops with its extensive quality assortment. The Retail Division attends to the needs of the general public, kindergartens, playgrounds, schools, hotels, organizations, municipalities and corporations in the form of gifts for employees’ children etc.

The retail network of TO PAIHNIDI, consisting of 9 stores, began in 1978 with the first store opening at Kolonaki, followed by the stores at 38, Ithakis and Patission St., Volos, Psihiko, Glyfada, N. Erythraia, Ag. Paraskevi, N. Smirni and Ioannina. In the last years, an additional network of 20 close associates / linked stores was formed throughout Greece. Additionaly, the franchise TO PAIHNIDI is available for expansion in new areas of Attica and the rest of Greece.[/vc_column_text][/vc_column][/vc_row]